Who doesn’t want to make Amazing Decisions?
Dan Ariely’s book helps explain why people usually do the right thing… and why they sometimes don’t
If the educational animated series Schoolhouse Rock mated with the academic field of Behavioural Economics, the two would have a baby named Amazing Decisions.
The author of this inventive book, Dan Ariely, is a professor of cognitive psychology at Duke University, where he founded the Center for Advanced Hindsight. The research he conducts there puts human beings in situations that test their decision-making, and he’s written several books to explain the results of his studies.
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