I lean on my training and experience as a journalist to write editorial articles and blog posts for mainstream media publications, as well as custom content for entrepreneurs and organizations.
Throughout my career, I’ve worn many hats. I’ve been a reporter, a copy editor, a page designer, and a proofreader. That variety of experience means I can be versatile, adapting to each client’s specific needs.
Who I work with
In the past few years, I’ve had bylined stories in the Toronto Star, CBC News, MaRS Discovery District, and CPA Canada, the association of accountants.
I’ve also ghostwritten articles and blog posts for solopreneurs, small businesses, and not-for-profit organizations.
If you have a story you need to tell, but lack the time and skill to do so, I can help.
- Blog post/article packages
- Website content
- Ebooks and digital downloads
- LinkedIn posts
I use a journalistic style.
I’m a linguistic minimalist, and proud of it. I remove the clutter so the point is clear, memorable and delightful.
I can synthesize information quickly, transforming complex narratives into relatable stories that connect emotionally with readers.
I’m great with long forms of content, from in-depth features to full-length books.
I’m skilled with collaborative writing and ghostwriting.
I write journalistic, informational stories. I keep it simple, but I never dumb it down.
I love to work with people who see storytelling as a driver for social change and positive impact.
My speciality subjects
- technology and innovation
- personal finance
- parenting and families
- real estate and renovations
- books and reading
- sustainable living
I see the big picture
I’m a content evangelist and a publishing consultant. I advise my clients on content strategy, visuals, SEO, and social media.
I’m able to oversee editorial projects from ideation to planning, writing, editing, design, proofreading and publishing.
If you love details, continue reading to find out how scheduling, technology and payments work.
How it begins
It all begins with a phone call, or, if you’re in or near Toronto, an in-person meeting.
At this initial meeting, we discuss your content needs and how storytelling can help you meet your organizational goals. You may already have a clear idea of your needs, or we may brainstorm and refine ideas together.
Based on our conversation, I provide an itemized estimate that includes a brief description of what you need, how much it will cost, and when I can deliver.
If you like what I’m proposing, you approve the estimate and we’re good to go!
We agree on working headlines, sources, and a one or two sentence description of where each story is going. We also agree on approximate timelines.
My article fees vary based on length and complexity. All the details will be explained in your estimate.
For large content projects, I ask for half of the fee up front, and the rest when the work is done.
I issue itemized invoices that allow you to click once to pay by credit card or email transfer.
I expect payment within two weeks of the invoice date.
Interviews and scheduling
I do interviews at prearranged times on the phone.
We use calendar invites to keep track of calls. (I am happy to work with an assistant on scheduling.) I am flexible about interview times during business hours.
A first draft
Within two weeks, I file a draft into a shared Google Drive folder for an initial read by you, the client. I send you an email to notify you that it’s ready.
At no extra charge, I can include two optional suggestions for free stock photos related to each article.
You can view the text and photo suggestions in the Google Drive folder, flagging any concerns by using the commenting feature.
A collaborative edit
At a prearranged time, we meet on the phone (ideally with the shared Google document open in front of us), going over each concern in real time.
Google Drive is great for this kind of fine-tuning! We make simple corrections on the spot. If significant changes are required, I refile a new version within 24 hours, notifying you when I’m done.
A final draft
Once you’ve read and approved the final draft, it’s ready to publish.
Finished content belongs to you. The content remains in your control in the Google Drive. You can alter the content, publish it, and republish it whenever and wherever you want.
A note about SEO
Of course, I size up content competitors and I apply SEO best practices. But my strategy is really to think of the reader first. I create informative, delightful stories that keep audiences coming back for more, and Google likes that.